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Workshop
Overview
 Introduction to Public Relations
- What is Public Relations?
- The Impact of Perception
- How Public Relations differs from
Marketing and Advertising
- How effective Public Relations can help
boost your sales
- The Fundamentals: Principles of an
effective Public Relations campaign
Nuts & Bolts
- Setting Public Relations goals
- Developing your message
- Identifying target groups
- Evaluating factors that influence your
reputation
- Public Relations tools & tactics
- Anatomy of a Press Release
- Opportunities to make news
- Evaluating press release opportunities
- Execution over the long haul
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