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FOR
IMMEDIATE RELEASE:
April 7, 2006
The PR Battle Herb Sendek Couldn't
Win
RALEIGH, NC – The president of a Raleigh-based Public Relations
agency has written an article analyzing the Public Relations
challenges that plagued former N.C. State University basketball
coach Herb Sendek. Frank Williams, president of Pioneer
Strategies and a 1993 graduate of the N.C. State University
Department of Communication, discusses the impact of perception
on Sendek’s decision to resign as NCSU”s coach and explores the
two competing perceptions that battled for position in the weeks
leading up to his resignation. The article, entitled “The PR
Battle Herb Sendek Couldn’t Win”, can be found
here.
“Perceptions are real, even when they are
inaccurate,” says Williams. “The events leading up to Coach
Sendek’s decision to leave N.C. State provide a classic example
of the importance of perception. This article explores the
impact of perception on Coach Sendek’s departure.”
Pioneer Strategies is a Raleigh-based Public
Relations agency that provides small and mid-sized businesses
and non-profit organizations with strategic Public Relations
counsel and communication services. Pioneer's services and
expertise include communication planning, executive Public
Relations counsel, media relations, campaign planning, community
relations, special event planning, copywriting and
speechwriting. For more information call 919-833-4345 or visit
www.pioneerstrategies.com.
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