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"Life
is like a ten-speed bike.
Most of us have gears we never use."
- Charles Schulz -
 PR Blog
Topics
Recent entries posted on our blog, Public Relations Insights,
include:
Developing a PR
Mindset for Your Business - Introduction
 by
Frank Williams, President
The previous two
issues
of this newsletter have discussed what I believe to be the TRUE foundation of
public relations: strategy. If your public relations
efforts are to be effective over the long haul, they cannot be a mere
afterthought -- they must be an integral part of your overall business
strategy. This requires a strategic, long-term PR mindset.
Last week, I delivered a speech on the topic
of developing a PR mindset for your business. This speech was one
of the most difficult ones I've written. It was difficult to write
because I had never thought through the process of developing a PR
mindset; it comes to me very naturally. I am blessed with what I
will call a "PR Instinct." Consequently, I had to force myself to
take a step back and consciously examine what constitutes a PR mindset.
The American Heritage Dictionary
defines a "mindset" as a fixed mental attitude or disposition that
predetermines a person's responses to and interpretations of situations.
Unless you are blessed with a natural PR
instinct, developing a PR mindset is about changing the way you think.
Developing a PR mindset requires that you
begin with a proper understanding of what public relations is and is
not. This may require a
paradigm shift in terms of the way you view public relations.
If you would like to begin the process of
developing a PR mindset for your business, I encourage you to review the
columns linked below:
Future issues of this newsletter will further
explore the idea of developing a PR mindset for your business.
New
Business Blog Launched
Pioneer Strategies recently launched
NCBusinessBlog.com, a new
blog covering business happenings in North Carolina. Please take a
moment to visit the blog and let us know what you think.
Additionally,
please let us know if you are interested in contributing to this new
blog. We are looking for team members who can contribute news,
insight into business trends or information on issues that impact the
business community.
Pioneer Strategies News
- Pioneer Strategies president, Frank
Williams, was recently elected to a second term as president of the
Raleigh Public Relations Society.
more...
- Frank Williams addressed the Greater
Raleigh Chamber of Commerce's West AM Network on October 18. His
topic was "Developing a PR Mindset for Your Business."
more...
Save the Date:
Author & Leadership Expert Marty Clarke to Speak at Dec. 7 Friday Morning
Leadership Forum
 Marty Clarke,
author of
Leadership Land Mines and Communication Land Mines, will be the guest speaker
at the next Pioneer Strategies Friday Morning Leadership Forum on
Dec. 7. The event begins at 7:30 a.m. and will be held at the Cardinal Club
in downtown Raleigh. Pre-registration is required. Registration is $15
per person and includes a buffet breakfast; attendees must pre-register
by Tuesday, Dec. 4.
Click
here to register.
Join the "Pioneering
Quotes" E-mail List
You are invited to join the "Pioneering
Quotes" e-mail list. If you join this
list, you will receive leadership or motivational quotes via e-mail two
or three times each week.
Click here to subscribe.
How to Subscribe to
This Newsletter
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newsletter and all content and information contained herein are the
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