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"The newest computer can merely
compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will
be confronted with the old problem, of what to say and how to
say it."
-
Edward R. Murrow -
Pioneer Strategies Announces Partnership with Search Engine Optimization
Firm
Pioneer Strategies has announced a
partnership with Dockside Marketing, a Raleigh-based SEO (Search Engine
Optimization) firm.
Click here
for more information on how we can increase your Web site's search
engine rankings.
 PR Blog
Topics
Recent entries posted on our blog, Public Relations Insights,
include:
PR Tool:
Sponsorships
 by
Frank Williams, President
Sponsorships can be an effective
Public Relations tool -- if you think through what you are doing
and have a method to your madness. Depending upon the nature of your
business there are a variety of sponsorship opportunities
available for you to consider, including:
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Events sponsored by professional
organizations
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Events sponsored by trade or
industry associations
-
Events sponsored by business
groups (i.e. your local Chamber of Commerce)
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Events sponsored by civic
organizations (i.e. Rotary)
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Charitable fundraisers
-
Professional sports teams (i.e.
minor league baseball)
-
Little League baseball teams.
These are only a few examples of
sponsorship opportunities available to your business.
As
with any other Public Relations tool, it is important to make
sure that your sponsorship will help strengthen your
relationship with key publics. If you operate within specific
vertical industries, you may want to sponsor an
industry-specific trade organization's event. If you
primarily deal with businesses in a specific geographic area,
you may want to sponsor a local Chamber of Commerce event.
If you deal with the general public, you may want to sponsor a
local sports team or a civic or community organization's event.
If you decide to take advantage of a
sponsorship opportunity, develop a plan to leverage that
opportunity. Request the organization's permission to
distribute a press release announcing the sponsorship.
Promote it among your existing client base. List it on
your Web site. If you are sponsoring an event, find out if
it is possible to contact attendees ahead of time.
Regardless of the type of
sponsorship you choose to pursue, you should invest the time and
energy required to get the most out of it and, in the process,
benefit the organization you are sponsoring.
Upcoming PR Workshop
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Date |
Topic |
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Thursday,
November 30 (early-bird deadline: Nov. 21) |
Advanced PR
Planning |
Click here for more
information on our workshops.
Register Today:
Bob Luddy, President of Captive-Aire
Systems, to speak at Pioneer Strategies' Friday Morning
Leadership Forum on Dec. 1
 Bob
Luddy, founder and president of Captive-Aire Systems, will be
the guest speaker at Pioneer Strategies' first Friday Morning
Leadership Forum. The event is set for Friday, Dec. 1 at
7:30 a.m. at the Cardinal Club. Registration is $15.00 and
includes a breakfast buffet. Seating is limited.
Click here for more
information
Pioneer Strategies'
President Addresses Product Development & Management Assoc.
Pioneer Strategies' president, Frank Williams, is scheduled to
address the Carolinas Chapter of the Product Development &
Management Association (PDMA) on Thursday, November 16.
Williams will lead a seminar entitled "Networking -- It's Not
Just for Salespeople."
Click here for more
Pioneer
Strategies' President Addresses Wake Forest Chamber of Commerce
Pioneer Strategies' president, Frank Williams, was the guest
speaker at the Wake Forest Chamber of Commerce's "Business
Before Hours" on Tuesday, November 14. Williams discussed
effective Public Relations strategies for small businesses.
Click here for more
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This
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property of Pioneer Strategies, Inc. and may not be
reproduced in any form without the express written consent of the
publisher.
How to Subscribe to
This Newsletter
If you are receiving a forwarded copy of
this newsletter and would like to subscribe,
click
here or send an e-mail to:
subscribe-956605774@ezinedirector.net
This
newsletter and all content and information contained herein are the
property of Pioneer Strategies, Inc. and may not be
reproduced in any form without the express written consent of the
publisher.
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