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The Pioneer Strategist -- May 2007


"A jack-of-all-trades is king of none."
-
P.K. Thomajan -


Friday Morning Leadership Forum - May 11

 

Register Today!  Janis Pettit, president of SmarTrack, will be the guest speaker at the next Pioneer Strategies Friday Morning Leadership Forum.  The event is scheduled for Friday, May 11 at the Cardinal Club.  Janis will speak on the "Big Vision Roadmap to Success."  Register by Tuesday, May 8 to reserve your seat!

 

Click here for more information or to register.


PR Blog Topics

Recent entries posted on our blog, Public Relations Insights, include:


A Common Misconception About

Public Relations

 

by Frank Williams, President

 

What pops into your mind when you hear the term "public relations?"

 

Far too many people think of "free publicity."  They think only of generating positive media coverage for their organization by sending press releases or being interviewed by a reporter.

 

This view of public relations is both inaccurate and incomplete. 

 

A true public relations campaign involves far more than simply distributing press releases.  In fact, we work with some clients for whom we rarely distribute press releases.  Our activities on their behalf include providing advice and counsel, strategic planning, and the utilization of a wide range of public relations tools.  Beginning in February 2006, recent issues of this newsletter have examined a number of potential PR tools you can put to work.  As you will see if you visit our newsletter archive, the press release is only one of a number of tools at your disposal.

 

The idea that public relations is nothing more than free publicity obtained by distributing press releases is both inaccurate and incomplete.  Instead, a truly effective public relations effort seeks to identify and apply the right combination of tools to achieve an organization's goals.


Pioneer Strategies lands contract with

PDMA Carolinas Chapter

 

RALEIGH – Pioneer Strategies, a public relations agency headquartered in Raleigh, has signed a deal to provide the Carolinas Chapter of the Product Development & Management Association (PDMA) with public relations counsel and services.  Pioneer developed a strategic communication plan for the PDMA chapter and is providing ongoing counsel and services as the plan is implemented.  more...


Pioneer Strategies’ President Among

Featured Speakers at NCSU’s “PR Day”

 

RALEIGH – Frank Williams, president of Pioneer Strategies and a 1993 graduate of the N.C. State University Department of Communication, was among the featured speakers at “PR Day,” an annual event sponsored by the N.C. State University chapter of the Public Relations Student Society of America (PRSSA).  Williams, who was a PRSSA member while enrolled at NCSU, provided attendees with tips to prepare themselves for life after graduation.  The event was held Friday, Apr. 13 at the McKimmon Center in Raleigh.

 

Click here for more.


Join the "Pioneering Quotes" E-Mail List

 

You are invited to join the "Pioneering Quotes" e-mail list.  If you join this list, you will receive leadership or motivational quotes via e-mail two or three times each week.   Click here to subscribe


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(c) 2007, Pioneer Strategies, Inc.

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