|
"Difficulties are those things
that show what men are."
-
Epictetus -
 PR Blog
Topics
Recent entries posted on our blog, Public Relations Insights,
include:
PR Tool:
Blogs
 by
Frank Williams, President
In this age of technology, blogs are
becoming an increasingly powerful public relations tool.
Those who know me know that I am a believer in blogging; if not,
our firm would not publish its own blog,
Public
Relations Insights. However, while blogging can be
powerful, it can also be a double-edged sword.
Blog. n. An online
diary; a personal chronological log of thoughts published on a Web page.
The good thing about blogging is that
it puts you on the record, provides you with a forum to comment on
pertinent issues and allows you to demonstrate your expertise in doing
so.
The bad thing about blogging is -- you
guessed it -- it puts you on the record and provides you with a forum to
comment on pertinent issues.
If you are going to create a business blog,
you should carefully think through your purpose before doing so.
Why do you want to publish a blog? What value can
your blog offer to readers? How will blogging benefit your
business or organization? How can you utilize your blog to
showcase your expertise?
It is also important to consider the
logistics involved in publishing your blog. Will you host it on
your Web site, or will you use an externally hosted blog? What
topics will you discuss? How frequently will you be able to post
entries? Are your writing skills up to par? If not, who will
help ensure that your blog posts give your organization the professional
representation it needs?
Finally, you should consider the potential
pitfalls of blogging. Depending upon the nature of your
organization or business, there may be legal issues that govern what you
can and cannot post. Further, you need to be careful not to reveal
trade secrets, confidential client information or other information
that could compromise your organization's market position or client
relationships. You should also consider whether or not your blog
entries could in any way be used against you or your organization at
some point in the future.
As you know by now, I am a believer in blogging.
With that being said, it is important to think through the purpose of
your blog, the logistics of making it a success and the potential
pitfalls associated with blogging. A well-conceived,
professionally written blog that provides readers with helpful
information can strengthen your reputation as an expert in your field.
Register Today: Janis Pettit to
Speak at March 23 Friday Morning Leadership Forum
Janis Pettit,
president of SmarTrack, will be the guest speaker
at the next Pioneer Strategies Friday Morning Leadership Forum.
The event is scheduled for Friday, March 23 at the Cardinal
Club.
Janis will speak on the "Big Vision Roadmap to Success".
Click here for more information or to register.
Join the "Pioneering
Quotes" E-Mail List
You are invited to join the "Pioneering
Quotes" e-mail list. If you join this
list, you will receive leadership or motivational quotes via e-mail two
or three times each week.
Click here to subscribe.
Spring 2007 Workshop
Schedule
Click here for more
information on our workshops
How to Subscribe to
This Newsletter
If you are receiving a forwarded copy of
this newsletter and would like to subscribe,
click
here or send an e-mail to:
subscribe-956605774@ezinedirector.net
This
newsletter and all content and information contained herein are the
property of Pioneer Strategies, Inc. and may not be
reproduced in any form without the express written consent of the
publisher.
|
