The Pioneer Strategist -- March 2005

March 16 Small Business PR Workshop Sold Out; Additional Workshop set for April 19

"Practical PR Strategies for Small Businesses"

Pioneer Strategies' March 16 workshop, entitled "Practical PR Strategies for Small Businesses," is sold out.  An additional workshop is scheduled for Tuesday, April 19.  Click here to reserve your seat today.  All workshops are conducted by Pioneer President Frank Williams.  

What will you gain from attending one of our workshops?

- Learn how an effective Public Relations campaign can help build your business and boost your sales;

- Develop an understanding of the principles you must follow in order to implement an effective Public Relations campaign; and

- Learn practical, cost-effective tactics and strategies you can put to work to promote your small business.

Reserve your seat!  Our workshops are interactive, therefore seating is limited.  Click here to register today.

PR Principle:  Priority

The January 2004 edition of our newsletter provided an overview of the Principles of Effective Public Relations.  These principles are the fundamentals; they are as important to your Public Relations effort as dribbling, passing, free throw shooting and defense are to a good basketball team.  In this issue, we will discuss the principle of Priority.

The Principle of Priority

If your Public Relations campaign is to have a snowball's chance of success it must be a priority, not an afterthought.  There is no other way.

Far too many business owners push Public Relations activities to the bottom of their priority list.  They say things like "I'm too busy" or "it's just not a high priority."  A year later, they are left wondering why their visibility hasn't increased when competitors are picking up steam and building a name for themselves.

As we have discussed in recent months, successful Public Relations efforts are defined by consistency, focus, repetition and discipline.  These defining qualities are the outgrowth of careful planning and meticulous execution, which are possible only if Public Relations is a priority activity for your organization.

If you are serious about implementing a Public Relations program to build a name for your business, you must make the time to get it done.  It won't happen on its own.  As a busy small business owner, your challenge is to exercise the discipline required to implement a focused, consistent Public Relations effort over the long haul.  If you rise to this challenge, your business' visibility and reputation will grow and improve.  If you don't, they won't.  

Pioneer Strategies President Frank Williams is scheduled to facilitate a workshop at the first Sales & Marketing Mania conference, scheduled for April 25-26 at the Embassy Suites in Cary.  

Sales & Marketing Mania is a substantial business conference for business leaders, marketing and sales professionals and anyone who wants to learn & enhance their sales & marketing abilities. Attendees have the opportunity to choose from 32 workshops and eight keynote sessions with an all-star line up of national & international presenters.

Sales & Marketing Mania will be held April 25-26 at the Embassy Suites in Cary.  Each segment is an hour-and-a-half of jammed packed content prepared specifically for a targeted audience.  All attendees are guaranteed to walk away with at least one complimentary copy of a presenter’s book as well as workshop materials and action items they can implement immediately.  For more information or to register, visit www.salesmarketingmania.com.

Invite Frank Williams to Speak

Leadership Corner

"No horse gets anywhere until he is harnessed.  No steam or gas ever drives anything until it is confined.  No Niagara is ever turned into light and power until it is tunneled.  No life ever grows great until it is focused, dedicated, disciplined."

- Harry Emerson Fosdick, D.D.

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