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About
this Newsletter
 Welcome
to The Pioneer Communicator, the e-mail newsletter of Pioneer
Strategies, Inc. Each edition of this newsletter includes
insight and tidbits to help small businesses develop more effective
Public Relations and Networking strategies. Please let me know
what you think of The Pioneer Communicator!
-
Frank Williams, President
In
This Issue
1.
PR Principle: Clear, Simple Message
2.
Networking Tip: Make it Personal
3. Are
you missing opportunities?
4.
Pioneer makes PR Affordable for Small Businesses
5. Client
News
6. How
to subscribe to this newsletter
Click
here for a listing of previous editions of this newsletter
"Talent
without discipline is like an octopus
on
roller skates. There's plenty of movement,
but
you never know if it's going to be forward, backwards, or
sideways."
-
H. Jackson Brown
PR
Principle: Clear, Simple Message
The
January
2004 edition of this newsletter provided an overview of the
Principles of Effective Public Relations. These principles are the
fundamentals; they are as important to your Public Relations effort as
dribbling and passing are to a good basketball team. The past
three editions of this newsletter have exploring the Principles of
Effective PR. This month, we will discuss the fundamental concept
of a clear, simple message.
Clear,
Simple Message
The
purpose of your Public Relations effort is to build and maintain a
strong, credible reputation for your organization. A clear, simple
message lies at the heart of this effort.
You
must first decide how you want your organization to be perceived.
You must also be sure that your organization lives up to the reputation
you wish to establish.
Once
you've decided upon a general reputation, you've established the
foundation upon which you can build a clear, simple message that can be
easily articulated and understood. Your
message must be clear & coherent, and it must have meaning to
your target audiences. Develop
two or three main points you want to convey.
Next, decide how you want to state your points.
Words matter, and how you state your message is just as
important as what you say.
Once
you’ve settled on your main message points, stick with them!
Are you getting tired of hearing your own message? Then it's most
likely beginning to take root in the minds of your target groups!
Finally,
simplicity is one of the keys to clarity; don’t overcomplicate your
message with details that seem to reinforce your case, but in reality
only serve to distract your audience from your main points.
Your
message is the heart of your Public Relations effort. It should be
clear, coherent and easy to communicate, easy to understand, and it must
have meaning to your target audiences.
-
Frank Williams
---
Public
Relations Seminars for Small Businesses
Would
you be interested in an interactive, hands-on seminar designed to help
you develop a strategic plan to build a name for your small business?
If so, click
here and let us know.
Networking
Tip: Make it Personal
The
purpose of professional networking activities is to build strategic,
trust-based business relationships with key people. We have
defined networking as making friends before you need them.
Networking
is about building trust-based relationships. By definition, it is
personal -- and successful networkers keep this fact in mind as they
work to build their contact base.
If
you want to be an effective networker, make it personal (translation:
don't be impersonal). Take time to get to know the person
you are talking to. This means going deeper than simply learning
about their company, their products or services, and how the
relationship can benefit you. It's not all about you (if it is,
the relationship won't last). Learn about the person. Find
ways to add value to the relationship -- and do it with sincerity.
As you do so, the connection between you will grow stronger, loyalty
will increase, and you will have established a new business relationship
that will stand the test of time.
-
Frank Williams
---
Networking
Seminars for Small Businesses
Would
you be interested in an interactive, hands-on seminar designed to help
you develop a strategic plan to build a strong network of business
contacts? If so, click
here and let us know.
Are
you missing opportunities?
The
press release is the public relations tool used to communicate
your organization's accomplishments and activities to the media.
The purpose of a press release is to generate positive news coverage for
your organization -- coverage which builds your name and enhances your
credibility far more than a paid advertisement or company brochure.
Below
are a few newsworthy opportunities for your company to distribute a
press release:
-
Hiring a new employee;
-
Opening a new location;
-
Completing a major project;
-
Signing a new client;
-
Your company or a key employee wins an award;
-
A company representative gives a speech or teaches a class;
-
Hosting a seminar or other special event;
-
Launching a new product line; or
-
An employee receives a promotion.
Are
you missing out? If your company has done any of these
things and has not sent out a press release, you've missed
opportunities!
Pioneer
makes PR Affordable for Small Businesses
Stop
missing opportunities! Pioneer's Small
Business PR Packages provide companies like yours with an affordable
way to distribute press releases to appropriate media outlets in your
community.
Get
started today -- contact us by responding to this e-mail,
call 919-833-4345, or click
here and fill out our online form.
Client
News
-
Fountainhead Technology
Services, a Raleigh-based web design & development company,
recently launched a web site for the Japan Karate Organization.
How
to subscribe to this newsletter
If
you are receiving a forwarded copy of this newsletter and would like to
subscribe, click
here.
This
newsletter and all content and information contained herein are the
property of Pioneer Strategies, Inc. and may not be reproduced in any
form without the express written consent of the publisher.
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