|
This
newsletter is intended to provide timely, practical advice and
information to help you spread the word about your business. Please let
us know if there are specific topics you would like us to discuss in
future editions.
-
Frank Williams, President
In
This Issue
1.
Fall Workshop Dates Set
2. Establishing Public Relations Goals
-- Part One
3.
Leadership Corner
4. Pioneer Strategies News
5. Are
you missing opportunities?
6. How to subscribe to this newsletter
Click
here to read previous editions of this newsletter
Fall Workshop Dates Set
After a summer break, Pioneer Strategies
will resume holding Small Business PR Workshops in September.
Upcoming workshop dates include:
- Wednesday, September 21 (early bird
deadline - Sept. 7)
- Wednesday, October 19 (early bird
deadline - Oct. 5)
Seating for these interactive workshops is limited;
reserve your seat today!
Click
here for more information.
Click here to
register.
What
will you gain from attending one of our workshops?
-
Learn how an effective Public Relations campaign can help build your
business and boost your sales;
-
Develop an understanding of the principles you must follow in order to
implement an effective Public Relations campaign; and
-
Learn practical, cost-effective tactics and strategies
you can put to work to spread the word about your small business.
Reserve
your seat today! Our
workshops
are interactive, therefore seating is
limited. Click
here for more information.
Establishing Your Public Relations
Goals -- Part One
One of the first steps in developing a solid
Public Relations strategy is deciding what it is that you wish to
achieve. It has been said that "Your life can't go according to
plan if you have no plan," and this statement certainly applies to
Public Relations -- and all aspects of business, for that matter.
I recommend a two-phase process for setting your goals:
(1) Define Your Vision.
Establish a broad, general picture that defines how you want your Public
Relations program to impact your organization; and
(2) Set Specific Goals. Establish
more specific, measurable goals that will lead you in the direction of
the big-picture vision you outlined during the first phase.
Defining Your Vision
During this phase you should ponder a number
of questions about your organization:
- Where do you want to your organization to
be in one year? Three years? Five years?
- How can your Public Relations program help
you achieve your overall business goals?
- How do you want people to view your
organization?
- How do people currently view your
organization?
- What changes need to be made in order to
ensure that people view your organization the way you desire?
- What change do you want your Public
Relations effort to bring about? In one year, what should be
different as a result of your Public Relations campaign? Three
years? Five years?
It is extremely important to answer
questions such as the ones listed above. The answers to these
questions reveal why you are doing what you're doing. They
reveal the true purpose of your Public Relations activities. If
you neglect to consider these questions, you risk engaging in Public
Relations efforts simply for the sake of activity. If your PR
programs are not coordinated with your overall strategy, there is a
chance that they won't help you achieve your business goals.
Next month, we will discuss phase two:
setting specific, deadline-driven goals designed to move your
organization toward your overall long-term vision.
-
Frank Williams
"The world makes way for the man
who knows where he is going."
- Ralph Waldo Emerson
Invite
Frank Williams to Speak
If
you wish to invite Pioneer Strategies president Frank Williams to speak to your organization, please send an
e-mail to info@pioneerstrategies.com
or call 919-833-4345.
Leadership
Corner
"I
learned more about managing people when I was captain of the rugby team
than when I was working for Procter & Gamble, because you didn't have to
pay them -- they had to respect your leadership, otherwise you were in a
fix."
-
Jack Rowell, British rugby captain and coach
Pioneer Strategies News
- This newsletter was
recognized at the recent
Sir Walter Raleigh Awards Banquet, which is sponsored by
the Raleigh Public Relations Society.
Click
here for details.
- Pioneer Strategies provided media
relations support for a reception to benefit the
Tammy Lynn Center.
The reception was sponsored by the
Business Leaders Club.
- Pioneer Strategies president Frank
Williams has been named Public Relations Chair of
Strike for Survival, a
bowling tournament to benefit the American Cancer Society.
Are
you missing opportunities?
The
press release is the public relations tool used to communicate
your organization's accomplishments and activities to the media.
The purpose of a press release is to generate positive news coverage for
your organization -- coverage which builds your name and enhances your
credibility far more than a paid advertisement or company brochure.
Below
are a few newsworthy opportunities for your company to distribute a
press release:
-
Hiring a new employee;
-
Opening a new location;
-
Completing a major project;
-
Signing a new client;
-
Your company or a key employee wins an award;
-
A company representative gives a speech or teaches a class;
-
Hosting a seminar or other special event;
-
Launching a new product line; or
-
An employee receives a promotion.
Are
you missing out? If your company has done any of these
things and has not sent out a press release, you've missed
opportunities!
Click
here to learn more about our Small Business PR Packages.
How to subscribe to
this newsletter
If you are receiving a forwarded copy of
this newsletter and would like to subscribe, click
here.
This
newsletter and all content and information contained herein are the
property of Pioneer Strategies, Inc. and may not be
reproduced in any form without the express written consent of the
publisher.
|
