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"The
secret of success in life is for a man to be
ready for his opportunity
when it comes."
- Benjamin Disraeli -
 PR Blog
Topics
Recent entries posted on our blog, Public Relations Insights,
include:
Developing a PR
Mindset for Your Business - Part III -
Planning
 by
Frank Williams, President
The
October
issue of The Pioneer Strategist introduced the concept of developing
a PR mindset for your business, and the
November
issue expanded on that concept by offering insight into our view of
what public relations is and is not.
As stated in the October issue, the American
Heritage Dictionary defines a "mindset" as a fixed mental attitude or
disposition that predetermines a person's responses to and
interpretations of situations. This means that, unless you are
blessed with a natural PR instinct,
developing a PR mindset is about changing
the way you think.
Further, if you are to develop a PR mindset
for your business, public relations must become an integral component
of your overall strategic mindset. It must be a priority, not a
mere afterthought.
Those who know me know that I am a big believer in
planning. Developing a strategic public relations plan and
committing that plan to writing will crystallize your vision, clarify
your goals, increase your focus and give you a cause to rally around.
Without a plan, all too often you will find yourself shooting from the
hip with no clear focus or direction. Further, the lack of a plan
increases the likelihood that your public relations effort will be a
secondary priority (at best) and have far less impact that it should.
As you strategize and plan, ask yourself the following questions:
- What is our vision? Where do we
want our business to be in five years?
- What is our niche? What
makes us unique? What sets us apart from the crowd?
- What value do we bring to the
table?
- Where do we need to be in one year in
order to be on track to achieve our five-year vision?
- What have we done well over the past
year? How can we build on those successes?
- What were our weaknesses over the past
year? How can we improve in those areas?
- Who are our ideal clients? What steps
can we take to increase the number of ideal clients as a percentage of
our overall client base?
- What do we need to achieve each month
this year in order to be on track in one year?
These are only a few of the many questions you should
consider as you develop your plan. Setting aside some time to
develop a big-picture strategy and a detailed plan of action for your
organization will clarify your goals and increase your focus. In a
nutshell, planning increases your ability to develop a PR mindset for
your business.
When it comes to planning, a day delayed is
a day wasted. Your competitors are planning; you should be as
well.
Do
You Have a Plan for 2008? Schedule a Strategy Meeting with
Pioneer Strategies
Planning empowers you to focus your
resources and energy for maximum impact.
Do you have a marketing communications plan
for 2008? If not,
contact
Pioneer Strategies today to schedule a planning & strategy session.
Click
here for pricing and information on our small business-friendly 2008
kickoff planning sessions.
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