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"We need to learn to set our course by
the stars, not by the lights of every passing ship."
-
General Omar Bradley -
 PR Blog
Topics
Recent entries posted on our blog, Public Relations Insights,
include:
PR Tool:
Testimonials
 by
Frank Williams, President
While anyone can toot their own
horn, it is infinitely more credible when someone else is
willing to unabashedly sing your praises.
Testimonials can be a
powerful tool to reinforce your message and strengthen your
credibility. To that end, I strongly encourage you to
secure testimonials from satisfied clients, business partners
and other credible, relevant third parties with whom your
organization interacts.
Testimonials can build your
credibility in a number of ways, including:
- Describing a positive
customer service experience;
- Outlining the value derived
from a specific product or service;
- Communicating the benefit
your organization provides to clients;
- Detailing a time when a
member of your organization went the extra mile to solve a
client's problem;
- Communicating your
organization's ability to serve a specific vertical or niche
market; and
- Demonstrating that real
people are willing to vouch for your organization.
Testimonials can deliver a powerful
message. If you can secure testimonials from well-known
individuals who already have credibility among your key target
publics, the effect is multiplied. A powerful testimonial
delivered by a credible, trustworthy messenger can significantly
strengthen your organization's credibility among those groups
with the greatest potential to impact your success.
Spring 2007 Workshop
Schedule
Click here for more
information on our workshops
Pioneer Strategies’
President Participates in
Greater Raleigh
Merchants' Association Media Panel
Pioneer Strategies’ president, Frank
Williams, participated in a panel discussion at a "Meet the
Media" event sponsored by the Greater Raleigh Merchants'
Association (GRMA) on Tuesday, Jan. 23.
Williams discussed tips for effectively dealing with the media.
Members of the media who participated in the
panel discussion include: Dale Gibson, managing editor of the
Triangle Business Journal; Mary Cornatzer, business
editor of The News & Observer; Crash Gregg, publisher of
The Raleigh Downtowner; and Terry Zurowski of News 14
Carolina.
Click here for more
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