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"A man is not idle because he is
absorbed
in thought. There is a visible labor and
there is an invisible labor."
-
Victor Hugo -
 PR Blog
Topics
Recent entries posted on our blog, Public Relations Insights,
include:
Taking the Time
to Lay a Solid Foundation
 by
Frank Williams, President
The
June issue
of this newsletter discussed what I believe to be the TRUE foundation of
public relations: strategy. In that article I
contended that effective communication flows from a solid strategy.
Based on my experience and observations,
both in my own business and from dealing with clients, I believe that a
high percentage of small and mid-sized businesses and other
organizations are operating with virtually no strategic communication
framework. They are, in essence, shooting from the hip. Why
is this?
One of the challenges facing anyone who
leads an organization -- especially a small one with finite resources --
is chronic "busyness." Simply put, small business owners and other
organizational leaders become so consumed by the day-to-day details of
running their organizations that they never take time to stop and think.
When their day begins, they hit the ground running and don't slow down
until the sun has set.
When we become consumed by this kind of
chronic "busyness," we are always engaged in some sort of activity -- but
are we really being productive? Let's consider this issue
from a public relations perspective. If strategy is the foundation
of an effective public relations campaign but we never set aside time
to think and strategize, are we truly being effective? Or are we
simply rearranging the deck chairs on the Titanic? We must be
careful not to confuse activity with productivity.
I believe it is critically important to set
aside time to think and strategize. Taking time to think enables
you to clear your head, focus and crystallize your vision and goals.
In my own business, I am the most focused and most effective when I have
taken the time to do so. Taking time to strategize enables me to work
smart, not just hard.
It is easy to buy into the idea that if
you're not constantly busy and rushed that you're not working.
Don't fall for it. While it is certainly important to take action
and get things done, taking time to think will help you focus those
efforts on the right things and do them the right way. As Victor
Hugo said in the quote posted at the top of this newsletter, "A man is
not idle because he is absorbed in thought."
Take time to lay a solid foundation.
Set aside some time to think and strategize about your life and your
business. This solid foundation will enable you to improve the
effectiveness and efficiency of your communication activities (and your
business in general).
Author of "Networking in the South" to Speak at Sept. 14 Friday Morning
Leadership Forum
 Gary
Davis, author of "Networking in the South," will be the guest
speaker at Pioneer Strategies' Friday Morning Leadership Forum on Sept.
14. The event begins at 7:30 a.m. and will be held at the Cardinal Club
in downtown Raleigh. Pre-registration is required. Registration is $15
per person and includes a buffet breakfast; attendees must pre-register
by Monday, Sept. 10.
Click
here to register.
Pioneer Strategies adopts Strike for Survival
as its 2007 Pro Bono Client
 Pioneer Strategies has adopted
Strike for Survival as its pro bono client
for the summer and fall of 2007. Strike for Survival is a
non-profit organization that sponsors annual bowling fundraisers
to benefit the American Cancer Society. Pioneer will develop a
comprehensive long-term public relations plan for Strike for
Survival in addition to providing media relations and public
relations support for this year's events. Maribeth Bunting, an
intern with Pioneer Strategies and senior communication major at North Carolina State University, is
spearheading the project.
Click here for more info.
Join the "Pioneering
Quotes" E-mail List
You are invited to join the "Pioneering
Quotes" e-mail list. If you join this
list, you will receive leadership or motivational quotes via e-mail two
or three times each week.
Click here to subscribe.
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