The Pioneer Communicator -- May 2003

Welcome

Welcome to the fourth edition of the Pioneer Strategies e-mail newsletter.  Each edition of this newsletter will include PR insight and tidbits, articles about interesting clients, links to information on networking opportunities which provide you with opportunities to develop new business relationships, and information about our company and what we're up to.  We will typically publish this newsletter once each month.  Please let me know what you think of the Pioneer newsletter!  I look forward to hearing from you.

                                                       Sincerely,

                                                       Frank Williams

                                                       President

Pioneer Strategies, Inc.  -  919-212-2893

www.pioneerstrategies.com

In This Issue

1.   Consistency Breeds Credibility

2.   Gift idea for Mothers' Day & Fathers' Day 

3.   How Pioneer makes PR affordable for small businesses

4.   Free Communications Check-Up © for Triangle-area businesses

5.   Pioneer News

6.   Articles

7.   How to subscribe to this newsletter

8.   How to unsubscribe from this newsletter

Click here for a listing of previous editions of this newsletter. 

"The important thing to remember is that if you don't have that inspired enthusiasm that is contagious -- whatever you do have is also contagious."

- Danny Cox

Consistency Breeds Credibility 

The March edition of this newsletter discussed the importance of consistency in your marketing and public relations efforts.  Consistency is a critical part of your organization's ability to build a strong, credible reputation in your community and among those groups of people who have the most impact on your success.  Consistency breeds credibility, which breeds success; that is why the principle of consistency warrants further discussion in this newsletter.  

There are several areas in which consistency is key, including:

• Consistent Message.  It's difficult to build a strong identity in the marketplace if you do not consistently communicate a clear, coherent message.  Decide what your organization's message is going to be -- that is, how you want to be perceived by your target groups.  Once you decide on a central message, stick with it.  If you constantly communicate a consistent message, in time it will become familiar to your target audiences.  Communicating a consistent message over time greatly increases the chance that it will resonate among your target audiences and that you will achieve your communication goals.  

• Consistency in Design.  Most of us instantly recognize the Pepsi logo, the the Chevrolet logo, or the Nike "swoosh".  These logos are almost universally recognizable because they consistently appear in nearly all of their respective companies' advertising and collateral.  Maintaining a consistent visual design will increase your organization's recognition among your target audiences.  If your graphics and design are done well and properly utilized, in time people will become familiar with your logo and the general visual appearance of your organization's marketing and advertising materials.  That's why it is critical that all of your organization's collateral -- from your web site to your stationery to your brochures to your business cards and print ads -- follow a consistent graphic theme.  

• Consistency of Media.  Once you choose the media through which you will communicate your message, stick with it.  Don't be a "here today, gone tomorrow" advertiser -- give your plan time to work.  Once you commit to a specific media that reaches your target market, maintain consistent visibility in that media.  If you plan to advertise in a specific publication, do it consistently.  If you plan to send out an email or print newsletter, do it consistently.  If networking is a key part of your marketing strategy, consistently network within the same groups.  Again, this consistency will help your target groups become more familiar and comfortable with your organization.

Consistency is one of the fundamental keys to the success of your marketing program.  The more familiar people are with your organization, the more credibility you have.  The more credibility you have, the more likely they are to do business with you.  If you have a clear message, consistently communicate that message through the appropriate media, and maintain a consistent visual design your target groups will become increasingly familiar with your organization.  This will, in turn, enhance your long-term profitability.  

"The more people you know and who know you
in a positive way, the luckier you will be."

- from Brian Tracy's Universal Laws of Success

Gift Idea for Mothers' Day and Fathers' Day

With Mothers' Day and Fathers' Day right around the corner, now is definitely the time to be thinking of gift ideas.  If one of the people on your list is a golfer, John Toepel's book or one of his videos would make a great gift.  John played on the PGA Tour from 1972 through 1976, where he competed with many of the greats (including Jack Nicklaus).  John's book outlines the Concept Golf Teaching Philosophy, which will help your favorite golfer gain consistency and shoot lower scores.  For more information, visit Concept Golf's web site at www.conceptgolf.com.  

Pioneer's affordable Small Business PR Packages

Small Business PR Packages -- Level One

Small Business PR Packages -- Level Two

If you are interested in a Pioneer Small Business PR Package, reply to this e-mail or call us at 919-212-2893.  

Free Communications Check-Up ©
for Triangle-area Businesses

If your business is located in the Triangle area, call Pioneer at 919-212-2893 or reply to this e-mail to schedule a free Communications Check-Up ©.  The Communications Check-Up © will provide you with a snapshot of the marketing and public relations programs you currently have in place, as well as recommendations you may want to incorporate in the future.  

Pioneer News

»  Pioneer has been contracted to develop a business plan for the Military History Bookstore.  Stay tuned to future issues of this newsletter for more information on the Military History Bookstore.  

Articles

Below is a listing of articles by Frank Williams.   

• Communications Battlefield 2003:  The PR challenges confronting President Bush (March 18, 2003)

• The President's PR Challenges Since September 11, 2001 (March 13, 2003)

• Part II of Analysis:  Communication Challenges facing Bush Administration in the aftermath of the September 11 Terrorist Attacks (October 23, 2001)

• Analysis:  Communication Challenges facing Bush Administration in aftermath of September 11 Terrorist Attacks ( September 24, 2001)

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