Pioneer Strategies - PR firm - Public Relations Agency in Raleigh, North Carolina

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	The Pioneer Communicator -- February 2003 Welcome Welcome to the first edition of the Pioneer Strategies e-mail newsletter. I hope this newsletter will provide you with interesting and useful information that will help you in your business or career. Each newsletter will include PR insight and tidbits, articles about interesting clients, links to information on networking opportunities which might help you develop new business relationships, and information about our company and what we're up to. We will typically publish this newsletter once each month. Please let me know what you think of the Pioneer newsletter! I look forward to hearing from you. Sincerely, *Frank Williams* President In This Issue 1. The Pioneer Approach to Public Relations 2. Non-profit provides cutting-edge training for unemployed tech workers 3. Pioneer introduces affordable Small Business PR Packages 4. Cape Fear Crab House Opens in Downtown Raleigh 5. Triangle Area Business Networking Events 6. Pioneer News 7. How to subscribe to this newsletter 8. How to unsubscribe from this newsletter "You hit home runs not by chance, but by preparation." *- Roger Maris* The Pioneer Approach to Public Relations At Pioneer, we define public relations as Strategic Reputation Management. In a nutshell, public relations is the process through which organizations develop and implement strategies which influence how they are perceived by important individuals and groups. The first step in the public relations process is determining which individuals and groups are most important to your organization. The list of individuals and groups whose opinions can impact your organization's fortunes may include customers, potential customers, investors, employees, spouses of employees, leaders of important trade organizations, elected officials, and so on. The second step is determining how you want to define your organization -- that is, how you wish to be perceived by those key people and groups. Do you want them to view you as an expert on a specific topic? Do you want them to view your organization as one that provides reliable products or services at a lower cost than your competitors? Do you want to be known for top-notch personal service? Do you want them to be aware of your organization's commitment to the community? It is important to ponder questions such as these. While it is important to determine how you want your organization to be perceived by those key groups, it's equally important that your public relations efforts be grounded in truth. Don't try to establish yourself as an expert on a certain topic unless you really are an expert on that topic. Don't stake your organization's reputation on customer service unless you really do provide excellent customer service. Don't sell your organization as a great place to work if all of your employees are unhappy. If you attempt to build an image that is based in fiction rather than fact, you do so at your own peril. Once you have determined which groups and individuals are important to your organization, you can develop and implement a plan of action which builds a solid reputation for your organization -- a reputation grounded in truth. "All successful people think on paper." From Brian Tracy's Great Little Book on Universal Laws of Success Non-Profit TechEngage Provides Cutting-Edge Training for Unemployed Tech Workers Help is on the way for out-of-work Triangle-area technology workers who are struggling to keep their skills current. TechEngage, a non-profit organization based in Raleigh, has been formed by James A. White, a senior software developer with SAS Institute. White formed TechEngage to provide unemployed and under-employed technical professionals with virtually free training in market relevant skills such as programming in Java, Microsoft .NET, Oracle, and SAS. The training is provided in the form of multi-day conferences comprised of general sessions, technical sessions, and networking opportunities. The first TechEngage conference will be held March 10-14 in Raleigh. The training at the conference is being donated by vendors who support TechEngage's efforts, including SAS, Microsoft, Global Knowledge, Developmentor, Wintellect, Techsages and the N. C. State University and East Carolina University Computer Training Units. TechEngage requires individuals who benefit from the organization's training to give something back to the community. All participants in the March conference will be asked to either volunteer their technical services to a local charitable organization or make a donation to the TechEngage Foundation. All costs associated with TechEngage's upcoming conference are being underwritten with donations from corporations who support the organization's efforts and through a $95 conference registration fee. Need-based scholarships will be available to a limited number of applicants. For more information on TechEngage or to register for the March 10-14 conference at the NCSU College of Management, please log on to www.techengage.org or send an e-mail to info@techengage.org. *Pioneer introduces affordable* Small Business PR Packages If you are a small business owner, you may have the idea that you cannot utilize professional public relations services without busting your budget. Pioneer recently introduced its Small Business PR Packages, which are designed for companies like yours. Click here for more details on how these affordable packages enable you to take advantage of professional public relations services. Cape Fear Crab House brings down-east seafood, coastal atmosphere to Raleigh The Cape Fear Crab House has opened for business in downtown Raleigh, bringing authentic down-east style seafood and a coastal atmosphere to North Carolina's Capital City. The restaurant is located at the corner of St. Mary's and Johnson Streets. The restaurant has a coastal feel, much like the traditional crab houses that are commonplace along North Carolina's coastline. A map of North Carolina's Outer Banks is prominently displayed inside the restaurant, along with many other items which help create a down-east, coastal atmosphere. The old-fashioned crab bar, which accounts for one third of the restaurant's seating, is shaped like a crab. Even the staff is authentic. Customers who are seated at the crab bar have a clear view of the kitchen, creating an open, inviting atmosphere. The Cape Fear Crab House also strives to create a family-friendly environment. Crayons are available at tables for guests' children, and the kids' basket even includes Sponge Bob Ice Cream. The Cape Fear Crab House is located at the corner of St. Mary's and Johnson streets in downtown Raleigh and can be reached by phone at (919) 754-0008. Visit our Calendar of Triangle Area Business Networking Events Click here to visit Pioneer's online calendar of Triangle-area business networking events. If you know of other events we should include, please email them to us. Pioneer News** Pioneer has been contracted by former PGA Tour Player John Toepel, Jr., the president and founder of Concept Golf, to develop marketing and public relations strategies for Toepel's company. Pioneer is also assisting with the promotion of Toepel's book, Golf Can't Be This Simple -- The Swing. How to subscribe to this newsletter If you are receiving a forwarded copy of this newsletter and would like to subscribe, click here. How to unsubscribe from this newsletter If you no longer wish to receive this-mail newsletter, reply to this message and add the word REMOVE to the SUBJECT line.

Strategic Reputation Management for your Organization �

� 2004, Pioneer Strategies, Inc.