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by Frank L. Williams Click here to view this as a printer-friendly PDF. This Tuesday I was the featured 10-minute speaker at the Southport-Oak Island Chamber of Commerce’s afternoon business connections event. My topic was things to consider as you evaluate your marketing communication program. Below is a brief outline of the topics I touched on.  Things to Consider As You Evaluate Your Marketing Communication Program What do...

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by Frank L. Williams A couple of weekends ago, my significant other and I were en route from Charlotte to Wilmington on U.S. 74. As we arrived in Monroe, we were contemplating where to eat a late breakfast. Our preference was a decent sit-down breakfast at a restaurant that was not part of a national chain. Neither of us had any idea what restaurants were off the beaten path in Monroe, and studying the roadside signs visible from our...

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by Frank L. Williams It has been said that “If you chase two rabbits, both will escape.” This is a lesson I’ve learned during my more than 15 years in business, although it can be difficult to apply. Sometimes it seems like I keep learning it over and over. This lesson is about knowing where to focus your time, energy and resources. No person or business can be all things to all people. No one can be an expert in...

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by Frank L. Williams At its heart, leadership is about two things: vision and influence. As a leader, you are charged with leveraging your influence to rally your team around a positive vision for your organization’s future.  First, let’s discuss influence. Influence is not about your position or title. It’s not about where you sit on an organizational chart. Influence is about credibility. In order to have true...

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15 Years? Hard to Believe!

15 Years? Hard to Believe!


Posted on Sep 13, 2016

Yesterday, we held a ribbon-cutting to celebrate 15 years in business. It’s hard for me to believe that much time has passed since I started Pioneer Strategies. On the one hand, it seems like it was yesterday. On the other hand, it’s almost like I don’t remember ever doing anything else.  Our first client in 2001 was Concept Golf, a company owned by the late John Toepel, Jr.  John was a former PGA Tour player who...

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by Frank L. Williams In last month’s article, I continued my series on Planning for Impact by discussing how to identify strategies to achieve your desired outcomes. As a refresher, planning for impact means that, instead of starting with desired outputs such as sending a certain number of press releases or posting a certain number of items on Facebook, you should begin by discussing your desired outcomes.  Put another way, you should...

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