Team Members

Frank L.Williams, President / Lead Strategist

Frank L. Williams graduated from the N.C. State University Department of Communication in 1993 and started working with his first freelance public relations client later that year.  He founded Pioneer Strategies in August 2001.  Frank is a member of the N.C. Public Relations Society of America (NCPRSA) and an affiliate member of Association Executives of North Carolina (AENC).  He also serves on the N.C. Leadership Council for the National Federation of Independent Business (NFIB), the nation’s leading small business advocate. Frank served on the N.C. Commission on Volunteerism & Community Service and the executive board for the Cape Fear Council of the Boy Scouts of America.  He also served as president of the Leland Area Rotary Club, on the boards of directors of the North Brunswick Chamber of Commerce and Communities in Schools of Brunswick County and the Brunswick Community College Small Business Center Advisory Committee.  He previously served as President of the Raleigh Public Relations Society and Publicity Director for the Raleigh Jaycees.  Frank is a self-published author and enjoys fishing, reading, writing, politics and N.C. State sports (Go Wolfpack!).

Personal Social Media:

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Nicholas J. Locke, Social Media Strategist

With extensive experience in sales, business consulting, digital media, professional communication and project management, Nick Locke is a well-balanced young professional. After success as an inbound marketing intern and an impressive summer as a sales team leader in B2B sales, Nick has joined with Pioneer Strategies to offer gold-standard social media management services to our clients.

He also works as Special Projects Director for Chuck Whitlock, one of the most polished entrepreneurs in Wilmington, North Carolina. Through Chuck’s mentorship, Nick has been conditioned for success in business. He is a hard worker who displays intellect and professionalism well beyond his years.

Nick is a graduate of the University of North Carolina at Wilmington (UNCW) and holds a degree in Communication Studies. He is a competitive entrepreneur and is passionate about business development in the Lower Cape Fear region.

Personal Social Media:

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Heather Windsor, Marketing Communication Specialist

Heather Windsor is an experienced, proven marketing communication professional with a demonstrated track record of success. Heather most recently served as promotions director for the Battleship NORTH CAROLINA from June 2009 until June 2016. In this role, she planned and directed long-range public relations, marketing, advertising and public information programs designed to promote and explain the ship’s goals and objectives to key audiences.  Heather utilized both earned and paid media to tell the Battleship NORTH CAROLINA’s story, leveraging both traditional and digital marketing communication tools. She analyzed the ship’s marketing objectives, conducted brand audits and planned, implemented, managed and measured the effectiveness of the ship’s marketing activities. Heather also oversaw and managed the Battleship’s online presence, including the ship’s website, social media, search engine marketing and search engine optimization programs. She provided the ship’s leadership with strategic guidance related to advertising strategies, campaign themes and execution of the advertising and marketing communications. Prior to joining the Battleship NORTH CAROLINA, Heather served as marketing director for MarKraft Cabinets. She previously worked in the agency world for firms in both Raleigh and Wilmington. Heather served as president of the Wilmington Area Hospitality Association and held several other leadership roles with the group. She earned her bachelor’s degree in communication from Appalachian State University in 1998.


Andy Yates, Digital Marketing Specialist

Andy Yates has 14 years of consulting and communication experience working with political campaigns, advocacy groups, Fortune 500 companies, small businesses and associations throughout North Carolina and across the nation. He has extensive experience developing and managing targeted digital advertising campaigns for a variety of clients.

In 2015, Andy received the prestigious “Rising Star” award from Campaigns and Elections Magazine. Given annually since 1998, this award, dubbed “one of the most prestigious honors in the campaign world,” recognizes the top up-and-coming talent in the political world.  “Rising Star” winners have launched dozens of the top political consulting firms and have served in senior positions on the presidential campaigns of every major party nominee since 1992.

Andy is a regular guest on News 14’s Capital Tonight, a statewide news program discussing local, state and national politics, and his expertise has also been featured on WCNC NBC 6′s Flashpoint, a weekly political affairs program focusing on important issues in North Carolina. He has been interviewed by numerous news outlets including Politico, Roll Call, The Hill, WECT-6 (NBC), News 14 Carolina, WWAY-3 (ABC), The Charlotte Observer, The News & Observer, The Greenville (SC) News, The Wilmington Star News and The Fayetteville Observer.

Andy is a graduate of Wake Forest University.