Team Members

Frank L. Williams, President / Lead Strategist

Frank L. Williams graduated from the N.C. State University Department of Communication in 1993 and started working with his first freelance public relations client later that year.  He founded Pioneer Strategies in August 2001.  Frank is a member of the N.C. Public Relations Society of America (NCPRSA) and an affiliate member of Association Executives of North Carolina (AENC).  He also serves on the N.C. Leadership Council for the National Federation of Independent Business (NFIB), the nation’s leading small business advocate. Frank served on the N.C. Commission on Volunteerism & Community Service and the executive board for the Cape Fear Council of the Boy Scouts of America.  He also served as president of the Leland Area Rotary Club, on the boards of directors of the North Brunswick Chamber of Commerce and Communities in Schools of Brunswick County and the Brunswick Community College Small Business Center Advisory Committee.  He previously served as President of the Raleigh Public Relations Society and Publicity Director for the Raleigh Jaycees.  Frank is a self-published author and enjoys fishing, reading, writing, politics and N.C. State sports (Go Wolfpack!). He lives in Leland with his wife, Lori.

Personal Social Media:

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Eddie Woodhouse, Public Affairs Strategist

Eddie Woodhouse is an experienced public affairs professional with deep North Carolina roots and an extensive network throughout the state and nation. He spent seven years as public affairs and outreach director for the U.S. Department of Agriculture (USDA) in Raleigh. In this role, he planned, organized, developed, and led public affairs strategy and programs, including media, congressional coordination, communications, collateral partnerships and coalition building. He was recognized for creating one of USDA’s best statewide communication systems to reach minority farmers. Prior to joining USDA, Eddie worked as a special assistant to the Secretary of Housing and Urban Development (HUD) in Washington, D.C. While with HUD, he supervised coordination efforts with the U.S. Senate, U.S. House of Representatives, N.C. Senate, N.C. House of Representatives and local elected officials.  Eddie also served as the department’s first point of contact with North Carolina media.  He previously served as special projects coordinator for U.S. Senator Elizabeth Dole, as community liaison and political director for the Office of U.S. Senator Jesse Helms, and as district director for Congressman David Funderburk. He also served as communications director for the N.C. Republican Party, working under the late Chairman Jack Hawke. Eddie lives in Raleigh with his wife, Michele.


Nicholas J. Locke, Social Media Specialist

Nick Locke has experience in sales, business consulting, digital media, professional communication and project managemen. After success as an inbound marketing intern and a successful summer as a sales team leader in B2B sales, Nick joined with Pioneer Strategies to offer social media management services to our clients.

He also works as Special Projects Director for Chuck Whitlock, one of the most polished entrepreneurs in Wilmington, North Carolina. Through Chuck’s mentorship, Nick has been conditioned for success in business. He is a hard worker who displays intellect and professionalism well beyond his years.

Nick is a graduate of the University of North Carolina at Wilmington (UNCW) and holds a degree in Communication Studies. He is a competitive entrepreneur and is passionate about business development in the Lower Cape Fear region.

Personal Social Media:

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